About Us
Most men put on underwear every single morning without thinking.
It is routine, almost automatic.
But for something worn more than anything else, the experience has barely changed.
Heavy fabrics, tight seams, heat that builds throughout the day.
Everyone knows the discomfort, and most simply accept it as normal.
ARES began with a simple question.
We, ARES, discovered that when the fabric and structure fall behind, no design can make up for it.
So we rebuilt both from the ground up.
It was the materials themselves.
During our initial material research, we examined advanced performance textiles used across sports and technical apparel.
Once we experienced how light and cool these fabrics felt, it became clear just how outdated traditional underwear had become.
If textile technology had advanced this far, men deserved to benefit from it.